Marketing · Media Planning · Photography
Kennedy Grant
A media planner with a photographer's eye.
I learned to read a frame before I ever built a media plan. Turns out it's one skill: knowing where the eye goes, and what makes it stay.
The Eye
Before the campaigns, there was the camera. I shoot everything myself, mostly Texas ponds at golden hour on an old Canon Rebel t5i. It taught me composition, patience, and how to wait for the second people actually look up.
The Work
Three years of real campaigns, real budgets, and real numbers, mostly while finishing my degree.
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Media Team Lead
Led media strategy for the National Student Advertising Competition with the NFL. Planned the target markets and channels against a $10M budget, with the plan modeled to reach 2.5 billion impressions. We took third in the nation.
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Media Team Member
Built the media plan for AT&T: influencer research, market sizing, and KPIs for every channel. We were the only team to fold AI into the strategy, which won us the "New America" award.
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Social Media Marketer
Ran multiple accounts across Instagram, Facebook, and X. Shot and edited short-form video, scheduled in Asana, and reworked the strategy by platform. Followers grew 77%, engagement 49%, reach 35%.
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Fitness Coach for Children
Led small-group fitness for preschoolers, adapting every activity to a different ability level. It's where I got sharp at communication, patience, and reading a room that can't sit still.
The Numbers
About
I'm a marketing graduate who plans media for a living and shoots photography for love. I like the part of the job where research turns into a strategy, and the part where a strategy turns into something people actually stop and look at. I'm proactive, I'm steady under a deadline, and I bring fresh thinking to a real-world room.
What I do well
- Media planning & buying
- Social content & short-form video
- Photography
- Data & audience research
- Communication & problem-solving
- Adaptability & creativity
Tools
- Excel · Tableau
- Asana · MS Teams
- Canva · CapCut
- Adobe apps
Education
- BBA, Marketing
- Minor, Communications
- University of North Texas
- GPA 3.3 · 2022–2026
Certifications
- MOS: Excel Expert
- Google Ads Search