Marketing · Media Planning · Photography
A media planner with a photographer's eye.
I learned to read a frame before I ever built a media plan. Turns out it's one skill: knowing where the eye goes, and what makes it stay.
Before the campaigns, there was the camera. I shoot everything myself, mostly Texas nature on an old Canon Rebel t5i. It taught me composition, patience, and how to wait for the second people actually look up.
Three years of real campaigns, real budgets, and real numbers, mostly while finishing my degree.
Led media strategy for the National Student Advertising Competition with the NFL. Planned the target markets and channels against a $10M budget, with the plan modeled to reach 2.5 billion impressions. We took third in district 10.
Built the media plan for AT&T: influencer research, market sizing, and KPIs for every channel. We were the only team to fold AI into the strategy, which won us the "New America" award.
Ran multiple accounts across Instagram, Facebook, and X. Shot and edited short-form video, scheduled in Asana, and reworked the strategy by platform. Followers grew 77%, engagement 49%, reach 35%.
Led small-group fitness for preschoolers, adapting every activity to a different ability level. It's where I got sharp at communication, patience, and reading a room that can't sit still.
Two national media plans, built start to finish: the audience, the strategy, the budget, and the flighting behind each. The full decks are a click away.
2026 · Media Team Lead
A national plan to turn casual viewers into the NFL's next generation of fans, carried across social, streaming, out-of-home, and live experiences.
2025 · Media Team · “New America” award
A Gen Z plan connecting AT&T to the right creators, channels, and events, and the only team in the room to fold AI into the strategy.
I'm a marketing graduate who plans media for a living and shoots photography for love. I like the part of the job where research turns into a strategy, and the part where a strategy turns into something people actually stop and look at. I'm proactive, I'm steady under a deadline, and I bring fresh thinking to a real-world room.
The Socials
Posts and reels I shot, edited, and scheduled for UNT Dining Services. I love getting a little silly with video and still landing the information the audience needs, in this case, hungry college students. It is part of the work that grew their following 77%. Tap any one to watch it on Instagram.